most popular products and services to buy online, Italians seem to prefer travel-related purchases, books and music, and clothing.
The value of purchases of Italian consumers on e-commerce platforms increased almost twofold from 2018 to 2022. In fact, the value of online purchases amounted to 27.5 billion euros in 2018 and is forecast to reach 54.2 billion euros in 2023. What do people like to buy online? Among the Value of e-commerce purchases of Italian consumers from 2018 to 2023 (in billion euros)
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Other statistics that may interest you E-commerce in Italy
Market overview
5
- Premium Statistic E-commerce revenue in Italy 2009-2022
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2022
- Premium Statistic Annual growth in e-commerce revenue in Italy 2022-2023
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2023
- Premium Statistic Monthly online retail sales index in Italy 2021-2023
Cross-border e-commerce
4
- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2022
- Premium Statistic Cross-border e-commerce share in Italy 2019-2022
- Premium Statistic Main cross-border online shopping origin markets in Italy 2022, by market share
- Premium Statistic Italian e-commerce firms presence in foreign markets 2023, by country
E-commerce adoption
6
- Premium Statistic Share of Italian enterprises selling online 2017-2022
- Premium Statistic Share of firms active in e-commerce in Italy 2022, by industry
- Premium Statistic B2C organizations' revenue share from digital channels in Italy 2020-2024
- Premium Statistic Main digital commerce channels B2C companies invested in in Italy 2022
- Premium Statistic Online revenue channel share of e-commerce companies in Italy 2023
- Premium Statistic Leading e-commerce software in Italy 2024
Segments
4
Leading platforms
6
- Basic Statistic Top online stores in Italy 2023
- Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
- Premium Statistic Leading groceries websites in Italy 2023, based on visit share
- Basic Statistic Leading games websites in Italy 2023, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2023, based on visit share
- Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share
Shopping & Payment
6
- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic E-commerce online unique users in Italy 2019-2023
- Premium Statistic Online retail website visits and orders in Italy 2023, by device
- Premium Statistic Most common online purchases by device in Italy 2022
- Premium Statistic Most common online payments by type in Italy 2023
- Premium Statistic Most used online payments by brand in Italy 2023
Spotlight inflation
4
- Basic Statistic Increase of off- and online price index in Italy 2023
- Premium Statistic E-commerce impact on average inflation rate in Italy 2017-2022
- Premium Statistic E-commerce companies' measures to reduce inflation's impact in Italy 2023
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
Further related statistics
17
- Share of cross-border e-commerce purchases New Zealand 2016 by category
- Argentina: m-commerce retail sales 2017-2022
- Online purchasing rate among enterprises in Bulgaria 2004-2017, by size class
- Monthly growth rate of online orders in France 2020
- Colombia: share of Christmas shopping via online stores 2019
- Number of monthly web visits on Lazada SEA H1 2020, by country
- Leading cosmetics e-commerce websites in Italy 2019, by number of visits
- Distribution of visits to leading home furniture websites in Italy 2019, by device
- Most secure bank account authentication methods in Poland 2019
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- Share of respondents with foreign currency bank accounts in Poland 2020
- Share of individuals who shopped online on mobile devices in the Nordics 2018
- Most popular online purchase categories in Ukraine 2018
- Online shopping during COVID-19 pandemic via computer or laptop in Poland 2020
- Buying cosmetics online in Australia 2019
- Leading e-commerce segments Malaysia 2022, by market share
- Share of individuals buying groceries online in Cyprus 2010-2019
Further Content: You might find this interesting as well
Statistics
- Share of cross-border e-commerce purchases New Zealand 2016 by category
- Argentina: m-commerce retail sales 2017-2022
- Online purchasing rate among enterprises in Bulgaria 2004-2017, by size class
- Monthly growth rate of online orders in France 2020
- Colombia: share of Christmas shopping via online stores 2019
- Number of monthly web visits on Lazada SEA H1 2020, by country
- Leading cosmetics e-commerce websites in Italy 2019, by number of visits
- Distribution of visits to leading home furniture websites in Italy 2019, by device
- Most secure bank account authentication methods in Poland 2019
- Circumstances in which people shopped an payed in physical stores in Poland 2019
- Share of respondents with foreign currency bank accounts in Poland 2020
- Share of individuals who shopped online on mobile devices in the Nordics 2018
- Most popular online purchase categories in Ukraine 2018
- Online shopping during COVID-19 pandemic via computer or laptop in Poland 2020
- Buying cosmetics online in Australia 2019
- Leading e-commerce segments Malaysia 2022, by market share
- Share of individuals buying groceries online in Cyprus 2010-2019
Osservatori Digital Innovation. (October 27, 2023). Value of e-commerce purchases of Italian consumers from 2018 to 2023 (in billion euros) [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/986342/ecommerce-purchases-in-italy/
Osservatori Digital Innovation. "Value of e-commerce purchases of Italian consumers from 2018 to 2023 (in billion euros)." Chart. October 27, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/986342/ecommerce-purchases-in-italy/
Osservatori Digital Innovation. (2023). Value of e-commerce purchases of Italian consumers from 2018 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/986342/ecommerce-purchases-in-italy/
Osservatori Digital Innovation. "Value of E-commerce Purchases of Italian Consumers from 2018 to 2023 (in Billion Euros)." Statista, Statista Inc., 27 Oct 2023, https://www.statista.com/statistics/986342/ecommerce-purchases-in-italy/
Osservatori Digital Innovation, Value of e-commerce purchases of Italian consumers from 2018 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/986342/ecommerce-purchases-in-italy/ (last visited May 13, 2024)
Value of e-commerce purchases of Italian consumers from 2018 to 2023 (in billion euros) [Graph], Osservatori Digital Innovation, October 27, 2023. [Online]. Available: https://www.statista.com/statistics/986342/ecommerce-purchases-in-italy/