Biggest e-commerce payment brands in Italy 2024

We asked Italian consumers about "Biggest e-commerce payment brands" and found that "PayPal" takes the top spot, while "TransferWise" is at the other end of the ranking.
Find this and more survey data on most used online payments by brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Biggest e-commerce payment brands in Italy as of March 2024

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Number of respondents

1,054 respondents

Age group

18-64 years

Special properties

respondents who used online payment methods

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which online payment services have you used in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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