This statistic displays the amount spent on native advertising and content advertising in the United Kingdom (UK) from 2014 to 2017. In 2016, spending accounted for 1.17 billion British pounds (28 percent growth since 2015).
Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP)
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Other statistics that may interest you Native advertising in the United Kingdom (UK)
Overview
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- Premium Statistic Premium branded digital content market size worldwide 2017-2021
- Premium Statistic Content and native advertising spending in the United Kingdom (UK) 2014-2017
- Premium Statistic Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Premium Statistic Content and native ad share of digital display advertising spend in the UK 2014-2017
- Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
- Premium Statistic Native advertising click-through rate in the United Kingdom (UK) Q1 2017, by segment
Advertising agencies
6
- Premium Statistic Key reasons for planning native advertising campaigns in the United Kingdom (UK) 2014
- Premium Statistic Native adverting key performance indicators (KPIs) in the United Kingdom (UK) 2014
- Premium Statistic Pricing of native advertising programs in the UK 2014, by pricing model
- Premium Statistic Budget plans for native advertising according to advertising agencies in the UK 2014
- Premium Statistic Content creation sources for native advertising in the United Kingdom (UK) 2014
- Premium Statistic Native advertising: agency ability to explain in the United Kingdom (UK) 2014
Consumer attitudes
5
- Premium Statistic Preferred types of sponsored online content in the United Kingdom (UK) 2015
- Premium Statistic Awareness of native advertising in online news sites in the United Kingdom (UK) 2015
- Premium Statistic Level of interest in sponsored content on news sites in the United Kingdom (UK) 2015
- Premium Statistic Impact of sponsored content on perception of brand and ad carrier in the UK 2015
- Premium Statistic Perception of being misled by sponsored news content in the United Kingdom (UK) 2015
Further related statistics
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- Native digital display ad spend in the U.S. 2016-2018, by device
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Native digital display ad spend in the U.S. 2016-2020
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- Social media advertising spending in the UK 2011-2019
- Ad spend of leading companies in Australia 2017
- Upfront digital video advertising spend in the U.S. 2016-2020
- U.S. hotels offline advertising expenditure share 2011-2015, by medium
- Advertising spending worldwide in 2015, by platform
- Leading OOH advertisers in Australia 2017
- Argentina: mobile ad spend 2019-2023
- Online display advertising inflation rate in the United Kingdom (UK) 2014-2020
- Nonprofit digital ad spend growth in North America & the UK 2021, by size
- Dominican Republic: distribution of ad spend 2015-2018, by medium
- Share of companies that work with content marketing in selected Nordic countries 2017
- U.S. farm machinery and equipment ad spend 2010-2016
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Statistics
- Native digital display ad spend in the U.S. 2016-2018, by device
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Native digital display ad spend in the U.S. 2016-2020
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- Social media advertising spending in the UK 2011-2019
- Ad spend of leading companies in Australia 2017
- Upfront digital video advertising spend in the U.S. 2016-2020
- U.S. hotels offline advertising expenditure share 2011-2015, by medium
- Advertising spending worldwide in 2015, by platform
- Leading OOH advertisers in Australia 2017
- Argentina: mobile ad spend 2019-2023
- Online display advertising inflation rate in the United Kingdom (UK) 2014-2020
- Nonprofit digital ad spend growth in North America & the UK 2021, by size
- Dominican Republic: distribution of ad spend 2015-2018, by medium
- Share of companies that work with content marketing in selected Nordic countries 2017
- U.S. farm machinery and equipment ad spend 2010-2016
Topics
Advertising in PeruIAB UK. (April 25, 2018). Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP) [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/
IAB UK. "Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP)." Chart. April 25, 2018. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/
IAB UK. (2018). Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP). Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/
IAB UK. "Content and Native Advertising Expenditure in The United Kingdom (Uk) from 2014 to 2017 (in Million Gbp)." Statista, Statista Inc., 25 Apr 2018, https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/
IAB UK, Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP) Statista, https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/ (last visited June 01, 2024)
Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP) [Graph], IAB UK, April 25, 2018. [Online]. Available: https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/