This statistic shows a ranking of digital advertising formats by ad spend in 2016 and 2017. In 2017, mobile video advertising spend increased by 69 percent compared to 2016, making it the fastest-growing online advertising format.
Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
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Other statistics that may interest you Native advertising in the United Kingdom (UK)
Overview
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- Premium Statistic Premium branded digital content market size worldwide 2017-2021
- Premium Statistic Content and native advertising spending in the United Kingdom (UK) 2014-2017
- Premium Statistic Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Premium Statistic Content and native ad share of digital display advertising spend in the UK 2014-2017
- Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
- Premium Statistic Native advertising click-through rate in the United Kingdom (UK) Q1 2017, by segment
Advertising agencies
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- Premium Statistic Key reasons for planning native advertising campaigns in the United Kingdom (UK) 2014
- Premium Statistic Native adverting key performance indicators (KPIs) in the United Kingdom (UK) 2014
- Premium Statistic Pricing of native advertising programs in the UK 2014, by pricing model
- Premium Statistic Budget plans for native advertising according to advertising agencies in the UK 2014
- Premium Statistic Content creation sources for native advertising in the United Kingdom (UK) 2014
- Premium Statistic Native advertising: agency ability to explain in the United Kingdom (UK) 2014
Consumer attitudes
5
- Premium Statistic Preferred types of sponsored online content in the United Kingdom (UK) 2015
- Premium Statistic Awareness of native advertising in online news sites in the United Kingdom (UK) 2015
- Premium Statistic Level of interest in sponsored content on news sites in the United Kingdom (UK) 2015
- Premium Statistic Impact of sponsored content on perception of brand and ad carrier in the UK 2015
- Premium Statistic Perception of being misled by sponsored news content in the United Kingdom (UK) 2015
Further related statistics
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- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Social media advertising spending in the UK 2011-2019
- Global social media advertising spending share 2013-2017
- Share of social in digital ad spend in the U.S. 2021-2025
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Growth of social media ad spend in China 2014-2018
- Online video advertising spending quarterly in the Netherlands 2015-2017
- Upfront digital video advertising spend in the U.S. 2016-2020
- Social media advertising spending in the U.S. 2012-2019, by type
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- Share general display advertising spend travel and accommodation Australia 2012- 2016
- Growth of online advertising in Europe 2019, by format and device
- Mobile ad spend in New Zealand 2013-2016
- Share general display advertising spend travel and accommodation Australia FY 2016
- Online video advertising expenditure growth Thailand 2019-2021
- Italy: most successful brands in content marketing 2018
Further Content: You might find this interesting as well
Statistics
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Social media advertising spending in the UK 2011-2019
- Global social media advertising spending share 2013-2017
- Share of social in digital ad spend in the U.S. 2021-2025
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Growth of social media ad spend in China 2014-2018
- Online video advertising spending quarterly in the Netherlands 2015-2017
- Upfront digital video advertising spend in the U.S. 2016-2020
- Social media advertising spending in the U.S. 2012-2019, by type
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- Share general display advertising spend travel and accommodation Australia 2012- 2016
- Growth of online advertising in Europe 2019, by format and device
- Mobile ad spend in New Zealand 2013-2016
- Share general display advertising spend travel and accommodation Australia FY 2016
- Online video advertising expenditure growth Thailand 2019-2021
- Italy: most successful brands in content marketing 2018
IAB UK. (April 25, 2018). Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP) [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/
IAB UK. "Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)." Chart. April 25, 2018. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/
IAB UK. (2018). Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP). Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/
IAB UK. "Digital Advertising Formats Ranked by Advertising Expenditure in The United Kingdom (Uk) in 2016 and 2017 (in Million Gbp)." Statista, Statista Inc., 25 Apr 2018, https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/
IAB UK, Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP) Statista, https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/ (last visited June 01, 2024)
Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP) [Graph], IAB UK, April 25, 2018. [Online]. Available: https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/