Average purchase amount of fashion e-commerce in Sweden 2021-2023
The festive season sees the average order expenditure soar in Sweden for online fashion purchases. In the fourth quarter of 2023, the average purchase amount of fashion orders was roughly 1,010 Swedish kronor. Similarly, during the last quarter of 2022, the average purchase value stood at 1,073 Swedish kronor, whereas in 2021, it was 1,013 Swedish kronor.