Cross-border purchases in Sweden 2023, by category
According to a 2023 survey, Sweden's most popular online cross-border purchases were clothing and footwear. Around 64 percent of respondents purchased fashion via the internet from foreign sites. The survey revealed that the second-most purchased items were those related to sports, leisure, and hobbies (25 percent). Food and beverages followed, with around 18 percent of cross-border shoppers acquiring these items.