Individuals who ordered online in Sweden 2023, by gender and age
Over half of Swedish consumers aged 16 to 74 purchased goods online in 2023. This indicates that the working age population is the driving force of e-commerce in Sweden, with the largest share of online shoppers coming from this demographic. When comparing genders, women aged 25 to 34 engaged the most in e-commerce. Over nine in ten Swedish females in this age group bought goods over the internet.