Online video ad spend in Belgium 2015-2020
Total expenditure on offline advertising in Belgium was significantly bigger in 2019, with television advertising alone already reaching a value of roughly 1.7 billion euros.
Digital video ad spend in Belgium made up nearly 30.8 percent of all online display advertising in the country, increased with nearly six million euros in 2020. "Display", of which the numbers provided here are but a part, is one of three categories in digital advertising, with the other two being "Search" and "Classifieds & Directories". Online advertising in Belgium was, however, much smaller in size than its offline counterpart.