With a background in social anthropology, media studies, and copywriting, Valentina Dencheva researches all things marketing, with a focus on social media and influencers. She also occasionally dives into the advertising markets of France and Canada.
Valentina Dencheva
Latest statistics
+Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)
+Distribution of Instagram influencers worldwide in 2023, by number of followers
+Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers
+Change in net advertising revenue generated by TikTok worldwide in 2023 and 2024
+Advertising spending in Belgium from 2019 to 2029, by platform (in million U.S. dollars)