E-commerce purchase channels of luxury goods in the Netherlands 2018-2019
number of online orders or purchases, for example, reached approximately 260 million in 2019.
Luxury goods, like jewelry or watches, were not products that Dutch consumers would buy online in 2019. In February 2019, less than out of four Dutch online shoppers indicated they would purchase one of these products at an online marketplace like Bol.com or Amazon. E-commerce has become more and more popular in the Netherlands in recent years. The