Ad blocking software usage in Australia 2017 by generation
This statistic displays the share of ad blocking software usage in Australia in 2017, by generation. During the survey period, around 41 percent of trailing millennials aged between 17 years and 27 years reported to use ad blocking software to view content without advertisements. In total, around 31 percent of the respondents who were 14 years or older stated to use ad blocking software to view content online without ads.