AFL club memberships Australia 2022 by club
Australia, the sporting nation
In Australia, sport is often likened to religion due to its avid following. The AFL remains a favorite among Australian consumers, and is played by hundreds of thousands of participants, making it one of the leading team sports for participation in the country. Alongside AFL, games like cricket, basketball, netball, and soccer are popular both for participation and spectating. However, typically individual sports such as recreational walking, gym fitness, athletics, and swimming remain Australia’s most popular participation sports.
Revenue of the AFL
In 2022, the Australian Football League generated over 944 million Australian dollars in revenue, an increase of over 200 million compared to the previous year. The AFL said the revenue increase was due to a mix of sponsorship, broadcasting, and improved commercial returns from Marvel Stadium, one of the country’s leading sports venues. Notably, AFL said revenue generated from the Australian Football League Women’s (AFLW) program has tripled year-on-year, underlining the growth in popularity of women’s sports in the country.