Snap sales and marketing spending 2015-2023
In 2023, Snap Inc reported over 1.1 billion U.S. dollars in sales and marketing expenditure, up slightly from 1.1 billion USD in the previous year. The most significant year on year increase that the camera and social media company has seen in sales and marketing expenditure was from 2016 to 2017, when expenses rose by almost 400 million U.S. dollars.