In 2022, the research project type with the highest share of market research spend in the United States was CRM systems/customer satisfaction. Market measurement was second in the rankings, with a 17 percent share.
Distribution of market research spend in the United States in 2022, by research project type
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Other statistics that may interest you Market research in the U.S.
Market overview
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- Premium Statistic Revenue of the market research industry worldwide 2008-2023
- Premium Statistic Distribution of global market research revenue by region 2022
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- Premium Statistic Market research companies leading client sectors in the U.S. 2022
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U.S. market leaders
7
- Premium Statistic Market research revenue of Nielsen in the U.S. 2013-2021
- Premium Statistic Market research revenue of IQVIA in the U.S. 2013-2021
- Basic Statistic Market research revenue of Kantar in the U.S. 2013-2021
- Premium Statistic Information Resources Inc. market research revenue in the U.S. 2013-2021
- Premium Statistic Ipsos's market research revenue U.S. 2013-2021
- Premium Statistic GfK's market research revenue U.S. 2013-2021
- Premium Statistic Westat's market research revenue U.S. 2013-2021
Market research methods
4
- Premium Statistic Market research spend in the U.S. by research project type 2022
- Premium Statistic Market research spend in the U.S. by method of survey 2022
- Premium Statistic Market research spend in the U.S. by research method 2022
- Premium Statistic Market research spend in the U.S. by research design 2022
Further related statistics
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- Distribution of global market research spend by project type 2022
- Distribution of global market research spend by research method 2022
- Distribution of market research spend in Canada by method of survey 2022
- Number of employees of GfK Group worldwide 2005-2016
- Market research spend by financial services companies U.S. 2013-2019
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Total assets of GfK Group worldwide 2009-2016
- Revenue of market research in the U.S., 2008-2013
- Leading client sectors for North American market research firms 2019
- Turnover of advertising and market research sector in Croatia 2013-2022
- Turnover of advertising and market research sector in the UK 2009-2018
- Countries with the largest market research revenue worldwide 2022
- Turnover of advertising and market research sector in Norway 2013-2022
- Turnover of advertising and market research sector in Cyprus 2013-2022
- Industry revenue of “marketing research and public opinion polling“ in Georgia 2012-2024
- Number of R&D programs in Guangdong, China 2010-2021
- Number of R&D programs in Guangdong, China 2021, by institution type
- Industry revenue of “advertising and market research“ in France 2012-2025
- Industry revenue of “marketing research and public opinion polling“ in Texas 2012-2024
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Statistics
- Distribution of global market research spend by project type 2022
- Distribution of global market research spend by research method 2022
- Distribution of market research spend in Canada by method of survey 2022
- Number of employees of GfK Group worldwide 2005-2016
- Market research spend by financial services companies U.S. 2013-2019
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Total assets of GfK Group worldwide 2009-2016
- Revenue of market research in the U.S., 2008-2013
- Leading client sectors for North American market research firms 2019
- Turnover of advertising and market research sector in Croatia 2013-2022
- Turnover of advertising and market research sector in the UK 2009-2018
- Countries with the largest market research revenue worldwide 2022
- Turnover of advertising and market research sector in Norway 2013-2022
- Turnover of advertising and market research sector in Cyprus 2013-2022
- Industry revenue of “marketing research and public opinion polling“ in Georgia 2012-2024
- Number of R&D programs in Guangdong, China 2010-2021
- Number of R&D programs in Guangdong, China 2021, by institution type
- Industry revenue of “advertising and market research“ in France 2012-2025
- Industry revenue of “marketing research and public opinion polling“ in Texas 2012-2024
ESOMAR. (September 8, 2023). Distribution of market research spend in the United States in 2022, by research project type [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR. "Distribution of market research spend in the United States in 2022, by research project type." Chart. September 8, 2023. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR. (2023). Distribution of market research spend in the United States in 2022, by research project type. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR. "Distribution of Market Research Spend in The United States in 2022, by Research Project Type." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR, Distribution of market research spend in the United States in 2022, by research project type Statista, https://www.statista.com/statistics/491678/market-research-project-type-usa/ (last visited May 19, 2024)
Distribution of market research spend in the United States in 2022, by research project type [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/491678/market-research-project-type-usa/