Total coffee consumption in Japan 2000-2022
The coffee market in Japan
Japan is one of the largest coffee markets in the world. As the cultivation of coffee plants is limited to a small number of local farms, the Japanese industry relies on imported products to cover the domestic demand. The country is a major importer of coffee, sourcing its products predominantly from the largest exporter Brazil.
The market in Japan distributes the beverage in a variety of forms and sales channels. While coffee shops offer the drink freshly brewed from grounded beans, retail stores include bottled coffee-based drinks in their product range. Additionally, for a quick energy boost along the way, vending machines sell canned-coffee drinks that are heated or cooled depending on the season.
Coffee or tea: Where does the favorite hot drink lie?
While the hot beverage culture in Japan is commonly associated with freshly brewed tea and traditional tea ceremonies, coffee did not fall behind in popularity among consumers. The brewed drink was chosen as the most popular non-alcoholic beverages in Japan. While coffee is commonly drunk as a stimulant, consumers consider the beverage a health food as well, catering to the growing health consciousness in Japan.