During a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at 38.33 British pounds. A year earlier, it amounted to 35.41 pounds.
Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP)
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2021
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
Further related statistics
19
- U.S. SMBs: e-mail marketing ROI 2016
- Perceived ROI of e-mail marketing worldwide 2018
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- U.S. SMBs: Twitter marketing ROI 2016
- U.S. SMBs: Instagram marketing ROI 2016
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Number of newsletters to which people subscribed in France 2017
- Email marketing delivery rates in the UK 2021, by sector
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing spending in the U.S. 2014-2019
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- ROI of nonmetallic mineral quarrying companies in Italy 2015-2017
- Average return on privacy investments among companies 2019, by country
- Return on investment of the leading footwear & fashion wholesalers in Italy 2016-2018
- Robo-advisors: ROI of SRI vs non-SRI in North America Q1 2020
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Statistics
- U.S. SMBs: e-mail marketing ROI 2016
- Perceived ROI of e-mail marketing worldwide 2018
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- U.S. SMBs: Twitter marketing ROI 2016
- U.S. SMBs: Instagram marketing ROI 2016
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Number of newsletters to which people subscribed in France 2017
- Email marketing delivery rates in the UK 2021, by sector
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing spending in the U.S. 2014-2019
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- ROI of nonmetallic mineral quarrying companies in Italy 2015-2017
- Average return on privacy investments among companies 2019, by country
- Return on investment of the leading footwear & fashion wholesalers in Italy 2016-2018
- Robo-advisors: ROI of SRI vs non-SRI in North America Q1 2020
UK DMA. (May 25, 2021). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP) [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP)." Chart. May 25, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. (2021). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP). Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average Return-on-investment (Roi) of Email Marketing Campaigns in The United Kingdom (Uk) from 2016 to 2021 (in Gbp)." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA, Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP) Statista, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/ (last visited May 15, 2024)
Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP) [Graph], UK DMA, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/