Top concerns of marketers about AI and AI tools in advertising in the U.S. 2023
As of November 2023, around 54 percent of advertisers surveyed in the United States reported data security and privacy as concerns about AI usage. Legal uncertainties followed, chosen by almost half (49 percent) of respondents. Following these, questions regarding content ownership, the potential revelation of proprietary knowledge, and the lack of accuracy/misinformation were each selected by 48 percent of respondents.
