Loblaws shoppers generations Canada 2023

In 2023, consumers in Canada were surveyed about their regular food and everyday products shopping destinations. Among those who shopped at Loblaws, 20 percent of Gen Z reported doing so, whereas the corresponding share for Generation X was only 15 percent.
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Share of consumers regularly buying food and products for everyday use at Loblaws in Canada in 2023, by generation

Characteristic	Share of respondents
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Release date

February 2024

More information

Region

United States

Survey time period

January 6 to December 13, 2023

Number of respondents

12,118 respondents

Age group

18-64 years

Special properties

U.S. online population

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Where do you regularly buy food and products for everyday use?"
Multiple answers possible.
Gen Z are those born between 1995 and 2012.
Millennials are those born between 1980 and 1994.
Gen X are those born between 1965 and 1979.
Baby Boomers are those born between 1946 and 1964.

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