Video streaming subscribers as part of wireless price promotion in the U.S. 2023
According to a 2023 survey, the youngest demographic groups, Gen Z and millennials, rely more on video streaming's price promotions than the older generations in the U.S. Around two in three Gen Z consumers subscribed to streaming offers through a price promotion with their telecommunications provider. By contrast, the share of baby boomers having such a bundle amounted to 23 percent.