Per capita spending per café or milk tea store visit Vietnam 2022, by monthly income
According to a survey conducted in 2022 in Vietnam, around 53 percent of the respondents with a monthly income between 11 million to 20 million Vietnamese dong (VND) were willing to pay between 41,000 to 70,000 VND per person each time going to a café or a milk tea store. Meanwhile, about ten percent of the surveyed participants with a monthly income below five million VND were willing to spend above 70,000 VND per capita for every visit.