According to a survey by Rakuten Insight among consumers in Asia, browsing products online and buying them in a retail store was the leading shopping channel as of November 2023. Finding the item and purchasing them online was a popular shopping channel for most surveyed Asian countries, with 69 percent of the respondents in South Korea and Taiwan using this channel as of November 2023.
December 2023
Asia
November 9 to 30, 2023
134,097 respondents
16 years and older
Online survey
The survey question was: "Which channels do you usually use to purchase an item? (Choose all that apply)"Â
Multiple answers were allowed.
Number of respondents in:
China - 6,455;
Hong Kong - 3,234;
Indonesia - 12,472;
India - 34,923;
Japan - 424;
South Korea - 6,483;
Malaysia - 12,666;
the Philippines - 14,178;
Singapore - 7,301;
Thailand - 19,113;
Taiwan - 12,698;
and Vietnam - 4,150
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Overview
Online shopping
Payment methods
Shopping channel
Shopping platforms
Holiday shopping
Consumer preferences
