Europe: regular meat substitute consumption by country 2023

In the United Kingdom, about 21 percent of responding consumers stated that they consumed meat substitutes regularly. The average for all countries displayed here was 15 percent of respondents. Populous countries like the UK and Germany are elevating the average with their high number of consumers eating meat substitutes.

Share of consumers who regularly consumed meat substitutes in selected European countries in 2023, by country

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Release date

August 2023

More information

Region

Europe

Survey time period

July 2022 to June 2023*

Number of respondents

38,993 respondents

Age group

18-64 years

Supplementary notes

The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)?" Displays answer: "Meat-substitute products (e.g., vegan sausages, plant-based burger patties)"

* Results for Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, United Kingdom, and Switzerland are an aggregation of four surveys carried out during the stated time period. For all other countries one survey was carried out in the first Quarter of 2023.
** The results are weighted based on the internet population per country.

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