China: popular searched content formats on search engines 2023

According to a survey on search engines in China conducted in May 2023, almost 66 percent of respondents stated that encyclopedia was their most frequently searched content format. Meanwhile, information and websites or webpages trailed with approximately 54 percent.

Most enquired content among search engines users in China in May 2023, by format

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

June 2023

More information

Region

China

Survey time period

May 2023

Number of respondents

808 respondents

Method of interview

Questionnaire

Supplementary notes

Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu , 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only), and Wukong Search (mobile only).

Citation formats