During a 2023 survey, 52 percent of responding consumers from the United Kingdom somewhat or strongly agreed that seeing brands and products in TV programs and films was a good way to know what was on trend; 41 percent said that they felt more connected to products that they saw on TV or in films compared to those they saw advertised.
Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023
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Statista. (May 15, 2023). Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1386552/product-placement-uk/
Statista. "Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023." Chart. May 15, 2023. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1386552/product-placement-uk/
Statista. (2023). Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1386552/product-placement-uk/
Statista. "Attitudes towards Product Placement on Tv or in Films among Consumers in The United Kingdom (Uk) as of January 2023." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1386552/product-placement-uk/
Statista, Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023 Statista, https://www.statista.com/statistics/1386552/product-placement-uk/ (last visited May 16, 2024)
Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023 [Graph], Statista, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1386552/product-placement-uk/