Shopping online vs. offline for hobby products in the U.S. 2023

In 2023, about two-thirds of millennials in the United States said they would prefer to shop mostly online for leisure, sports, and hobby products. Only about 14 percent of millennial consumers said they would prefer to shop predominantly in-store for such goods.

Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for leisure, sport and hobby products in the United States in 2023

Characteristic	Online	In-store
Gen Z	42%	26%
Millennials	64%	14%

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Release date

May 2023

More information

Region

United States

Survey time period

January to March, 2023

Number of respondents

minimum 1,000*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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