Influencer marketing spend growth in the U.S. 2022-2023, by player type
In 2022, the influencer marketing growth rate in the United States stood at 22.2 percent. A year later, in 2023, it was expected to fall to 17.6 percent. Specifically for content providers, the 2022 value at 25.9 percent and was forecast to decrease to 20.6 percent.