According to a survey among Southeast Asian consumers in 2022, 53 percent of the respondents bought fashion products in the past 12 months. Beauty and personal care was another product category which over half of the respondents purchased in the past 12 months as of July 2022.
Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022
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Other statistics that may interest you Apparel market in the Asia-Pacific region
Overview
5
- Premium Statistic Revenue of the apparel market worldwide by country 2023
- Basic Statistic Leading exporters of clothing worldwide by value 2022
- Basic Statistic Leading importers of apparel worldwide by value 2022
- Premium Statistic Revenue of the fashion industry in Asia 2020-2029
- Premium Statistic Distribution of GTF exports Asia 2019, by country
Segments
5
- Premium Statistic Revenue of the women's apparel market worldwide by country 2023
- Premium Statistic Revenue of the men's apparel market worldwide by country 2022
- Premium Statistic Revenue of the children's apparel market worldwide by country 2023
- Premium Statistic Revenue of the accessories market worldwide by country 2023
- Premium Statistic Revenue of the underwear market worldwide by country 2022
International trade
8
- Premium Statistic Export value of knitted or crocheted apparel and accessories ASEAN 2022, by country
- Premium Statistic Export value of non-knitted or crocheted apparel ASEAN 2022, by country
- Premium Statistic Import value of knitted or crocheted apparel and accessories ASEAN 2022, by country
- Premium Statistic Import value of non-knitted or crocheted apparel ASEAN 2022, by country
- Premium Statistic T-shirt exports APAC 2022, by country and type
- Premium Statistic Baby clothing exports APAC 2022, by country
- Premium Statistic Leather shoes exports APAC 2022, by country
- Premium Statistic Hat exports APAC 2022, by country
Establishments and employment
6
- Premium Statistic Ownership of large GTF supplier factories Asia 2018, by country
- Premium Statistic Leading textile and clothing manufacturers on the Fortune China 500 ranking 2023
- Premium Statistic Leading domestic fashion companies in Japan as of 2023, by sales value
- Premium Statistic Leading textile and apparel companies in India 2023, by net sales
- Premium Statistic GTF share in manufacturing employment Asia 2019, by country
- Premium Statistic Distribution of GTF employment Asia 2019, by country
Sustainability
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- Premium Statistic Opinion on sustainability of brands Asia in 2022, by generation
- Premium Statistic Consumer trust in sustainable fashion SEA 2022, by country
- Premium Statistic Share of consumers who have purchased sustainable fashion before SEA 2022, by country
- Premium Statistic Opinion on secondhand fashion SEA 2022, by country
- Premium Statistic Leading reasons to shop secondhand SEA 2022, by country
Consumer preferences
4
- Premium Statistic Leading product categories consumers bought online in the past 12 months SEA 2022
- Premium Statistic Leading product types purchased online among Gen Z SEA 2022, by country
- Premium Statistic Preference to buy premium or luxury items APAC 2023, by type
- Premium Statistic Usage of online and offline shopping channels for apparel APAC 2022, by country
Further Content: You might find this interesting as well
Lazada Group, & Various sources (Synagie, GroupM). (August 30, 2022). Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, und Various sources (Synagie, GroupM). "Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022." Chart. August 30, 2022. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, Various sources (Synagie, GroupM). (2022). Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group, and Various sources (Synagie, GroupM). "Leading Product Categories Consumers Bought Online in The past 12 Months in Southeast Asia in 2022." Statista, Statista Inc., 30 Aug 2022, https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/
Lazada Group & Various sources (Synagie, GroupM), Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/ (last visited April 27, 2024)
Leading product categories consumers bought online in the past 12 months in Southeast Asia in 2022 [Graph], Lazada Group, & Various sources (Synagie, GroupM), August 30, 2022. [Online]. Available: https://www.statista.com/statistics/1366813/sea-top-product-categories-bought-online/