Most well-known jewelry brands in the United States 2023
jewelry brand popularity ranking is led by Tiffany & Co. Claire's, on the other hand, takes first place in our jewelry brand ownership ranking, with 30 percent of jewelry owners saying they own a piece by the brand.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
With 83 percent brand recognition, Chanel is the most well-known jewelry brand in the United States, followed by Tiffany & Co. and Pandora, while the For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.