eHarmony brand profile in the UK 2023
When it comes to online dating users, brand awareness of eHarmony is at 68 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eHarmony in the UK?
In total, 20 percent of UK dating service users say they like eHarmony.
What is the usage share of eHarmony in the UK?
All in all, 15 percent of dating service users in the UK use eHarmony.
How loyal are the users of eHarmony?
Around 11 percent of dating service users in the UK say they are likely to use eHarmony again. Set in relation to the 15 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.
What's the buzz around eHarmony in the UK?
In November 2023, about 20 percent of UK dating service users had heard about eHarmony in the media, on social media, or in advertising over the past three months.