The share of Dry January participants in the United States that planned on buying non-alcoholic beverages as replacements for alcohol dropped substantially in 2023. Non-alcoholic beer saw the steepest decline in purchase intention with only 14 percent of respondents indicating they would purchase the beverage compared with 33 in 2022.
Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment
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Other statistics that may interest you Non-alcoholic beer industry in the United States
Overview
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- Premium Statistic No/low-alcohol drinks market size worldwide 2018-2023
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Retail
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- Premium Statistic Non-alcoholic drinks market share U.S. 2023, by segment
- Premium Statistic Sales growth of non-alcoholic drinks U.S. 2023, by segment
- Premium Statistic Non-alcoholic drinks sales channel share U.S. 2023
- Premium Statistic Non-alcoholic beer market revenue in the United States 2018-2028
- Premium Statistic Non-alcoholic beer market volume in the United States 2018-2028
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Trade
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- Premium Statistic U.S. non-alcoholic beer export volume 2015-2022
- Premium Statistic U.S. non-alcoholic beer import volume 2016-2022
- Premium Statistic U.S. non-alcoholic beer export volume 2022, by country of destination
- Premium Statistic U.S. non-alcoholic beer import volume 2022, by country of origin
Consumer behavior
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- Premium Statistic Per capita alcohol consumption from beer in the U.S. 1850-2021
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- Premium Statistic Opinion on future alcohol popularity U.S. 2023, by age
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- Premium Statistic Non-alcoholic beer experience U.S. 2023, by alcohol health effect concerns
- Premium Statistic Dry January participation U.S. 2024, by age
- Premium Statistic Non-alcoholic drinks interest U.S. 2023, by Dry January participation
- Premium Statistic Dry January non-alcoholic drink purchases U.S. 2022 and 2023, by segment
Further Content: You might find this interesting as well
Morning Consult. (January 10, 2023). Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult. "Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment." Chart. January 10, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult. (2023). Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult. "Dry January Participants That Planned to Purchase Non-alcoholic Drinks in The United States in January 2022 and 2023, by Segment." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult, Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment Statista, https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/ (last visited May 13, 2024)
Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment [Graph], Morning Consult, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/