Priorities for the creation of ad content in-house and via agency U.S. & Canada 2021
In a survey conducted among advertising and marketing professionals in the United States and Canada in early 2021 it was found that ad campaign performance was a priority during advertising creation for 31 percent of in-house marketers and 30 percent of agency professionals. At the same time inclusion in advertising messages was prioritized by 18 percent of in-house and 20 percent of agency marketers.