Types of social media accounts followed in Ghana 2023
Social media accounts of family, friends, and acquaintances were the most followed by internet users aged 16-64 years in Nigeria, according to a survey conducted in the third quarter of 2023. Roughly 47 percent of the respondents cited that they followed this type of account. Moreover, around 42 percent of the internet users indicated following TV shows or channels, while some 32 percent followed entertainment and meme accounts.