Hockey Canada social media impressions in 2021/2022, by platform
Hockey Canada is the national governing body of ice hockey in Canada, and controls most of the ice hockey leagues in the country. Among social media platforms, Hockey Canada had the most impressions on Instagram during the 2021/2022 season, with roughly 84.1 million impressions. Impressions refers to the number of times that social media content is displayed, regardless of click, saves, or likes. Meanwhile, Hockey Canada had around 47 million impressions on their English language Twitter that season.