Online luxury shopping in North America Q3 18 - Q3 23, by age
In the third quarter of 2023, 72 percent of North American luxury shoppers aged between 18 and 39 used computers and laptops for their online luxury purchases in the past 12 months, marking a significant increase from previous quarters. The use of online channels via computers and laptops was also prevalent among affluent consumers aged over 40. Approximately 80 percent of older consumers purchased luxury goods and services via this channel.