B2B ad expenditure in the U.S. was estimated to reach 18.5 billion U.S. dollars by 2024.
Business-to-business (B2B) digital advertising spending in the United States was projected to increase by 18.2 percent in 2022, following a 39.1 percent growth in 2021. Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024
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Other statistics that may interest you B2B advertising and marketing in the U.S.
Spending
7
- Premium Statistic B2B ad spend in the U.S. 2020-2024
- Premium Statistic B2B traditional ad spend in the U.S. 2020-2024
- Premium Statistic Change in B2B traditional ad spend in the U.S. 2021-2024
- Premium Statistic B2B digital ad spend in the U.S. 2015-2024
- Premium Statistic B2B digital ad spend growth in the U.S. 2020-2024
- Premium Statistic B2B digital ad spend in the U.S. 2022, by industry
- Premium Statistic Mobile share of B2B digital ad spend in the U.S. 2020-2024
Marketing strategies
6
- Premium Statistic Share of B2B company's revenue spent on marketing in the U.S. 2023, by company type
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic B2B spending on marketing technology in the United States 2020-2024
- Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Leading B2B account-based marketing challenges in the U.S. 2022
Event marketing
4
- Premium Statistic B2B trade show market size in the U.S. 2018-2027
- Premium Statistic Type of trade shows projected in selected countries worldwide 2021
- Basic Statistic Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
- Premium Statistic Leading virtual offerings for B2B marketer events U.S. & Canada 2022
Content marketing
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- Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2024
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Change of B2B content marketing budgets worldwide 2024
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
- Premium Statistic Leading content experiences B2B marketers want at events U.S. & Canada 2022
- Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023
Spotlight: Linkedin
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- Premium Statistic Number of LinkedIn users in the United States 2019-2028
- Premium Statistic LinkedIn: U.S. users 2023, by generation
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
- Premium Statistic LinkedIn's effectiveness for B2B marketers worldwide 2022
- Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
- Premium Statistic LinkedIn B2B display ad revenue in the U.S. 2020-2024
Further related statistics
16
- B2B digital ad spend in the U.S. 2015-2024
- Digital share of advertising spending in European countries 2014
- Digital share of ad spend in Denmark 2019-2022
- Digital share of ad spend in Norway 2020-2022
- Digital share of advertising spending in Sweden 2013-2019
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Australia: digital ad spend 2008-2016
- Newspaper publishing digital ad spending in Canada 2010-2019
- Argentina: digital ad spending 2020-2024
- Financial industry digital ad spend in the U.S. 2016-2023
- Italy: forecast B2B industry advertising 2017-2022
- Hispanic online video ad spend in the U.S. 2015-2020
- Finland: digital advertising spending from 2011 to 2017
- Digital ad spend in the United Kingdom (UK) 2017-2021
- Southeast Asia: digital advertising expenditure growth 2015-2020
Further Content: You might find this interesting as well
Statistics
- B2B digital ad spend in the U.S. 2015-2024
- Digital share of advertising spending in European countries 2014
- Digital share of ad spend in Denmark 2019-2022
- Digital share of ad spend in Norway 2020-2022
- Digital share of advertising spending in Sweden 2013-2019
- Digital share of advertising spending in Finland 2013-2019
- Ad spend in France 2019-2022, by platform
- Australia: digital ad spend 2008-2016
- Newspaper publishing digital ad spending in Canada 2010-2019
- Argentina: digital ad spending 2020-2024
- Financial industry digital ad spend in the U.S. 2016-2023
- Italy: forecast B2B industry advertising 2017-2022
- Hispanic online video ad spend in the U.S. 2015-2020
- Finland: digital advertising spending from 2011 to 2017
- Digital ad spend in the United Kingdom (UK) 2017-2021
- Southeast Asia: digital advertising expenditure growth 2015-2020
eMarketer. (September 19, 2022). Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024 [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer. "Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024." Chart. September 19, 2022. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer. (2022). Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer. "Change in Business-to-business (B2b) Digital Advertising Spending in The United States from 2020 to 2024." Statista, Statista Inc., 19 Sep 2022, https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer, Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024 Statista, https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/ (last visited May 06, 2024)
Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024 [Graph], eMarketer, September 19, 2022. [Online]. Available: https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/