Market Insights Consumer Tissue & Hygiene Paper

Face Masks - United States

United States

In 2024, the revenue in the Face Masks market in the United States amounts to US$0.54bn.
It is projected that the market will experience an annual growth rate of 0.00% (CAGR 2024-2028).
When compared globally, in China generates the highest revenue in this segment, with US$1,131m in 2024.
In terms of per person revenues, US$1.59 is generated in the United States in 2024.
By 2028, the volume in the Face Masks market is expected to reach 1.9bn pieces units.
However, there is a projected volume decrease of -0.7% in 2025.
On average, each person is expected to use 1.59pieces face masks in the United States in 2024.
The United States is currently experiencing a surge in demand for face masks due to increasing concerns over public health and safety.

Key regions: Vietnam, India, Australia, South Korea, Worldwide

Market

Region

Region comparison

Currency

Analyst Opinion

Just like products such as hand sanitizers and OTC medicines, face masks sales witnessed exponential growth during the peak years of the COVID-19 pandemic, 2020 and 2021, with manufacturers in industries such as Apparel, Oil and Gas, and Automobile turning to face masks production, in order to meet the demand. Over the next few years however, demand is set to reduce, amid the waning COVID-19 cases, increased vaccinations and removal of governmental norms.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on tissue and hygiene paper products, which include toilet paper, paper tissues, household paper, feminine hygiene products, baby diapers, face masks, and incontinence products that are produced for private end consumers. Retail sales through both offline and online sales channels are included.

Modeling size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from third-party sources (e.g., independent databases), historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Consumer Insights Global survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for making forecasts about the Tissue & Hygiene Paper market, which is projected to grow steadily. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).