Digital advertising in South Korea - statistics & facts
Key insights
- Leading advertising company
- Cheil Worldwide
Detailed statistics
Main advertising companies South Korea 2022, by sales revenue
- Leading internet advertising format
- Search-based ads
Detailed statistics
Display vs. search ad revenue in South Korea 2016-2024
- Leading mobile advertising format
- Search-based
Detailed statistics
South Korea: mobile ad revenue format shares 2017-2024
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Internet advertising revenue in South Korea 2014-2024
- Premium Statistic Online advertising revenue in South Korea 2021, by format
- Premium Statistic Online advertising expenditure in South Korea 2014-2024
- Premium Statistic Online advertising spending growth in South Korea 2019-2024, by medium
- Premium Statistic Distribution of sources used to find new brands in South Korea Q3 2023, by type
- Premium Statistic Attitudes towards online advertising in South Korea 2023
Overview
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Premium Statistic
Internet advertising revenue in South Korea 2014-2024
Internet advertising revenue in South Korea 2014-2024
Internet advertising revenue in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won)
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Premium Statistic
Online advertising revenue in South Korea 2021, by format
Online advertising revenue in South Korea 2021, by format
Revenue from online advertising in South Korea in 2021, by format (in trillion South Korean won)
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Premium Statistic
Online advertising expenditure in South Korea 2014-2024
Online advertising expenditure in South Korea 2014-2024
Spending on online advertising in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won)
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Premium Statistic
Online advertising spending growth in South Korea 2019-2024, by medium
Online advertising spending growth in South Korea 2019-2024, by medium
Change in online advertising spending in South Korea from 2019 to 2022 with forecasts up to 2024, by medium
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Premium Statistic
Distribution of sources used to find new brands in South Korea Q3 2023, by type
Distribution of sources used to find new brands in South Korea Q3 2023, by type
Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source
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Premium Statistic
Attitudes towards online advertising in South Korea 2023
Attitudes towards online advertising in South Korea 2023
Attitudes towards online advertising in South Korea as of December 2023
Mobile advertising
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- Premium Statistic Expenditure on mobile advertising in South Korea 2015-2024
- Premium Statistic Spending on mobile advertisements South Korea 2015-2023, by ad type
- Premium Statistic South Korea: mobile ad revenue format shares 2017-2024
- Premium Statistic Ratio of unique to total mobile ad spending South Korea 2023
Mobile advertising
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Premium Statistic
Expenditure on mobile advertising in South Korea 2015-2024
Expenditure on mobile advertising in South Korea 2015-2024
Spending on mobile advertisements in South Korea from 2015 to 2022 with forecasts up to 2024 (in trillion South Korean won)
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Premium Statistic
Spending on mobile advertisements South Korea 2015-2023, by ad type
Spending on mobile advertisements South Korea 2015-2023, by ad type
Spending on mobile advertising in South Korea from 2015 to 2022 with a forecast for 2023, by type of advertisement (in billion South Korean won)
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Premium Statistic
South Korea: mobile ad revenue format shares 2017-2024
South Korea: mobile ad revenue format shares 2017-2024
Distribution of mobile advertising revenue in South Korea from 2017 to 2022 with forecasts up to 2024, by format
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Premium Statistic
Ratio of unique to total mobile ad spending South Korea 2023
Ratio of unique to total mobile ad spending South Korea 2023
Ratio of unique to total mobile advertising spending in South Korea as of October 2023, by industry (in billion South Korean won)
PC advertising
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- Premium Statistic Spending on PC advertisements South Korea 2014-2023
- Premium Statistic Spending on PC advertisements South Korea 2014-2023, by ad type
- Premium Statistic Display ad value on leading platforms South Korea Q3 2023
- Premium Statistic Display ad amount on leading platforms South Korea Q3 2023
- Premium Statistic Display ad value on Naver in South Korea Q3 2023, by industry
- Premium Statistic Display ad value on Daum in South Korea Q3 2023, by industry
PC advertising
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Spending on PC advertisements South Korea 2014-2023
Spending on PC advertisements South Korea 2014-2023
Spending on PC advertising in South Korea from 2014 to 2021 with forecast up to 2023 (in trillion South Korean won)
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Premium Statistic
Spending on PC advertisements South Korea 2014-2023, by ad type
Spending on PC advertisements South Korea 2014-2023, by ad type
Spending on PC advertising in South Korea from 2014 to 2022 with a forecast for 2023, by type of advertisement (in billion South Korean won)
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Premium Statistic
Display ad value on leading platforms South Korea Q3 2023
Display ad value on leading platforms South Korea Q3 2023
Value of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023 (in billion South Korean won)
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Premium Statistic
Display ad amount on leading platforms South Korea Q3 2023
Display ad amount on leading platforms South Korea Q3 2023
Number of digital display advertisements on leading media platforms in South Korea in 3rd quarter of 2023 (in 1,000s)
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Premium Statistic
Display ad value on Naver in South Korea Q3 2023, by industry
Display ad value on Naver in South Korea Q3 2023, by industry
Value of digital display advertisements on search engine Naver in South Korea in 3rd quarter of 2023, by industry sector (in million South Korean won)
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Premium Statistic
Display ad value on Daum in South Korea Q3 2023, by industry
Display ad value on Daum in South Korea Q3 2023, by industry
Value of digital display advertisements on web portal Daum in South Korea in 3rd quarter of 2023, by industry sector (in million South Korean won)
Online video advertising
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- Premium Statistic Monthly spending on online video advertisements South Korea 2020-2023
- Premium Statistic Main media platforms for online video ads South Korea 2023, by advertising costs
- Premium Statistic Online video ad expenditure on YouTube South Korea 2021-2023
- Premium Statistic Online video ad expenditure on Instagram South Korea 2021-2023
- Premium Statistic Online video ad expenditure on Facebook South Korea 2021-2023
Online video advertising
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Monthly spending on online video advertisements South Korea 2020-2023
Monthly spending on online video advertisements South Korea 2020-2023
Monthly market size of the online video advertising industry in South Korea from January 2020 to September 2023 (in billion South Korean won)
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Main media platforms for online video ads South Korea 2023, by advertising costs
Main media platforms for online video ads South Korea 2023, by advertising costs
Leading media platforms for online video advertising in South Korea as of October 2023, by advertising expenses (in billion South Korean won)
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Online video ad expenditure on YouTube South Korea 2021-2023
Online video ad expenditure on YouTube South Korea 2021-2023
Spending on online video advertising on YouTube in South Korea from January 2021 to October 2023 (in billion South Korean won)
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Online video ad expenditure on Instagram South Korea 2021-2023
Online video ad expenditure on Instagram South Korea 2021-2023
Spending on online video advertising on Instagram in South Korea from January 2021 to October 2023 (in billion South Korean won)
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Online video ad expenditure on Facebook South Korea 2021-2023
Online video ad expenditure on Facebook South Korea 2021-2023
Spending on online video advertising on Facebook in South Korea from January 2021 to October 2023 (in billion South Korean won)
Social media advertising
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- Premium Statistic Social media platforms with most advertisements South Korea 2021
- Premium Statistic Thoughts on trustworthiness of social media ads South Korea 2022, by platform
- Premium Statistic Amount of hidden ads on social media South Korea 2021, by social media platform
- Premium Statistic Types of hidden ads on social media South Korea 2021
- Premium Statistic Types of product or service featured in hidden ads on social media South Korea 2021
Social media advertising
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Social media platforms with most advertisements South Korea 2021
Social media platforms with most advertisements South Korea 2021
Social media platforms perceived as having the most advertisements in South Korea in 2021
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Thoughts on trustworthiness of social media ads South Korea 2022, by platform
Thoughts on trustworthiness of social media ads South Korea 2022, by platform
Opinions on the trustworthiness of advertisements on social media in South Korea as of February 2022, by platform
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Premium Statistic
Amount of hidden ads on social media South Korea 2021, by social media platform
Amount of hidden ads on social media South Korea 2021, by social media platform
Number of hidden ads in social media posts in South Korea from April to December 2021, by social media platform
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Types of hidden ads on social media South Korea 2021
Types of hidden ads on social media South Korea 2021
Distribution of types of hidden advertisement violations in social media posts in South Korea from April to December 2021
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Types of product or service featured in hidden ads on social media South Korea 2021
Types of product or service featured in hidden ads on social media South Korea 2021
Distribution of products or services in hidden ads in social media posts in South Korea from April to December 2021
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