Consumer Insights report
Founded in 2005, LinkedIn is one of the top ten most used social networks in Germany. The American social networking service attracts users from different age groups, many of which consider a happy relationship as an important aspect of life. Smartphones, smart TVs, and regular laptops are some of the most common devices used by LinkedIn users to access the internet and many consumers like to try out innovative products.
Check out more valuable insights about LinkedIn in the social networks market of Germany with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of LinkedIn users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark LinkedIn users in Germany (''brand users'') against German social media users in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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