Online search market in Europe

Statistics report on the online search market in Europe

Online search market in Europe

This report presents a range of statistics and facts on the European online search market. The study brings information on the region’s leading companies, then focuses on analyzing the region’s leading markets of France, Germany, Italy, and Spain, going for an overview of the sub-regions of Benelux (Belgium, Netherlands, Luxembourg) and Nordic countries (Denmark, Norway, Sweden). The last chapters study the region’s search advertising market and shed light on the region’s application of the Right to be forgotten (RTBF) privacy laws within European countries.

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Table of contents

Benchmark

5
  • Basic Statistic Global market share of leading search engines 2015-2024
  • Basic Statistic Leading search engines in Europe 2015-2023, by market share
  • Basic Statistic Leading mobile search engines in Europe 2015-2023, by market share
  • Basic Statistic Leading desktop search engines in Europe 2015-2023, by market share
  • Basic Statistic Leading tablet search engines in Europe 2015-2023, by market share

Leading companies

9
  • Basic Statistic Distribution of Bing.com traffic 2023, by country
  • Basic Statistic DuckDuckGo search market share 2019-2024, by selected regions and countries
  • Premium Statistic Distribution of Ecosia.org traffic 2024, by country
  • Basic Statistic Ecosia search engine market share 2019-2024, by select regions and countries
  • Basic Statistic Distribution of Google.com traffic 2023, by country
  • Basic Statistic Distribution of Yahoo.com traffic 2024, by country
  • Premium Statistic Distribution of search.yahoo.com traffic 2024, by country
  • Premium Statistic Distribution of Yandex.com traffic 2023, by country
  • Premium Statistic Distribution of Yandex.ru traffic 2023, by country

Benelux

8
  • Premium Forecast Most used search engines by brand in Belgium 2022
  • Premium Forecast Most used search engines by brand in the Netherlands 2023
  • Premium Statistic Leading search engines in Belgium 2018-2023, by market share
  • Premium Statistic Leading search engines in Luxembourg 2018-2023, by market share
  • Premium Statistic Leading search engines in the Netherlands 2018-2023, by market share
  • Basic Statistic Leading Belgium Google search queries 2023
  • Basic Statistic Leading Luxembourg Google search queries 2023
  • Basic Statistic Leading Netherlands Google search queries 2023

France

5
  • Premium Forecast Most used search engines by brand in France 2023
  • Premium Statistic Leading search engines in France 2018-2023, by market share
  • Basic Statistic Leading mobile search engines in France 2023, by market share
  • Basic Statistic Leading desktop search engines in France 2023, by market share
  • Premium Statistic Leading France Google search queries 2023

Germany

5
  • Premium Forecast Most used search engines by brand in Germany 2023
  • Premium Statistic Leading search engines in Germany 2018-2023, by market share
  • Premium Statistic Leading mobile search engines in Germany 2023, by market share
  • Premium Statistic Leading desktop search engines in Germany 2023, by market share
  • Basic Statistic Leading Germany Google search queries 2023

Italy

5
  • Premium Forecast Most used search engines by brand in Italy 2023
  • Premium Statistic Leading search engines in Italy 2018-2023, by market share
  • Basic Statistic Leading desktop search engines in Italy 2023, by market share
  • Basic Statistic Leading mobile search engines in Italy 2023, by market share
  • Basic Statistic Leading Italy Google search queries 2023

Nordics

9
  • Premium Forecast Most used search engines by brand in Denmark 2022
  • Premium Forecast Most used search engines by brand in Norway 2022
  • Premium Forecast Most used search engines by brand in Sweden 2023
  • Basic Statistic Leading search engines in Denmark 2023, by market share
  • Basic Statistic Leading search engines in Norway 2023, by market share
  • Basic Statistic Leading search engines in Sweden 2023, by market share
  • Premium Statistic Leading Denmark Google search queries 2023
  • Basic Statistic Leading Norway Google search queries 2023
  • Basic Statistic Leading Sweden Google search queries 2023

Spain

5
  • Premium Forecast Most used search engines by brand in Spain 2023
  • Basic Statistic Leading search engines in Spain 2023, by market share
  • Premium Statistic Leading mobile search engines in Spain 2023, by market share
  • Premium Statistic Leading desktop search engines in Spain 2023, by market share
  • Basic Statistic Leading Spain Google search queries 2023

Search advertising

9
  • Premium Statistic Leading digital ad formats in EMEA 2022
  • Premium Statistic Digital ad spending in Europe 2022, by format
  • Premium Statistic Search ad spend in Europe 2013-2022
  • Premium Statistic Growth of search ad spend in Europe 2012-2022
  • Premium Statistic Search ad spend growth in Europe 2022, by country
  • Premium Forecast Digital Market Outlook: digital search ad spend in European countries 2022
  • Premium Statistic Search advertising spending in Europe 2017-2022, by device
  • Premium Forecast Europe: search ad spending per internet user 2018-2027, by device
  • Premium Statistic GoogleAds CPC in Europe 2023, by country

Spotlight: right to be forgotten (RTBF)

7
  • Basic Statistic Right to be forgotten (RTBF) requests in Europe 2015-2022
  • Basic Statistic Right to be forgotten (RTBF) requests growth in Europe 2016-2022
  • Basic Statistic Right to be forgotten (RTBF) cumulative requests in Europe 2015-2022, by region
  • Basic Statistic Right to be forgotten (RTBF) cumulative requests in Europe 2015-2022, by country
  • Basic Statistic Right to be forgotten (RTBF) requests in Europe 2015-2022, by country
  • Basic Statistic Right to be forgotten (RTBF) request density in Europe 2015-2022, by country
  • Basic Statistic Right to be forgotten (RTBF) requests in Europe 2015-2022, by platform
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FURTHER REPORTS

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