Canada: social network reach 2022, by province
As of March 2022, Facebook was the most used social network across all Canadian provinces with online users from Nova Scotia being the most likely to report using the social platform. Nova Scotia also had the highest share of Instagram users, with 54 percent of respondents accessing the platform. Facebook Messenger was also popular throughout all provinces. In addition, YouTube was most popular in New Brunswick, with 63 percent of respondents using the platform.