XR/AR/VR/MR monetizing strategies worldwide 2020 | Statista

Sale of products or subscriptions was identified as the main way to monetize XR/AR/VR/MR products and services in 2020 with 61 percent of XR industry experts surveyed highlighting this strategy. In comparison to the previous year, this strategy has increased by 13 percent.

Monetizing strategies for immersive technology products or services worldwide from 2018 to 2020

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Release date

March 2020

More information

Region

Worldwide, United States

Survey time period

January 2018 / Q1 2019 / January & February 2020

Number of respondents

140 (2018) / 200 (2019) / 191 (2020)

Special properties

XR/AR/VR/MR industry experts (94 percent based in the U.S. in 2020)

Method of interview

Online survey

Supplementary notes

* In 2018 the question in the survey was focused only on AR and VR, not taking into account MR and XR products and services.

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XR: AR, VR, and the metaverse

Virtual reality (VR)

Augmented reality (AR)

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