This statistic shows the result of a 2017 survey that asked European travelers which online sources influence or inspire their decision making process when booking a trip. Overall, European travelers were mostly influenced by search engines and online travel agencies, at 58 percent and 56 percent respectively. For British travelers however, travel review sites were the most influential (68 percent), more so than online travel agencies (59 percent).
Which of the following online sources influence or inspire your decision making process in booking a trip?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic EBITDA of Skyscanner 2012-2020
- Basic Statistic Online sources of inspiration for leisure travel in the U.S. as of May 2014
- Premium Statistic Transaction volume of the Chinese online travel booking market 2013-2022
- Premium Statistic Peer-to-peer transport services use in Great Britain 2020, by age
- Premium Statistic Share of selected destinations of the total searches at momondo.se 2018
- Premium Statistic Main online sources used to book travel in Europe 2017
- Basic Statistic Number of days Asia Pacific travelers searched for travel before trip departure 2017
- Basic Statistic Holiday booking websites used by Millennials and Baby Boomers in the UK 2017
- Premium Statistic Resources travelers used for inspiration worldwide as of February 2014
- Basic Statistic American Customer Satisfaction Index for internet travel companies U.S. 2002-2024
About the region
10
- Premium Statistic Key influences on travel decision making process of European travelers 2017
- Premium Statistic Time spent on travel sites per month in selected European countries 2018
- Premium Statistic Online platforms used for flight bookings in Europe 2015, by country
- Premium Statistic Online platforms used for hotel and accommodation bookings in Europe 2015, by country
- Premium Statistic Number of users of ride-hailing & taxi in France 2019-2028
- Premium Statistic Number of users of trains in France 2019-2028
- Premium Statistic Revenue per user of shared rides in France 2019-2028
- Premium Statistic Revenue of the trains industry in France 2019-2028
- Premium Statistic Revenue per user of trains in France 2019-2028
- Premium Statistic Penetration rate of trains in France 2019-2028
Selected statistics
8
- Premium Statistic Gross bookings of Booking Holdings worldwide 2015-2023, by type
- Basic Statistic Revenue of Booking Holdings worldwide 2007-2023
- Premium Statistic Net income of Booking Holdings worldwide 2007-2023
- Premium Statistic Total assets of Booking Holdings worldwide 2007-2023
- Premium Statistic Number of bookings through Booking Holdings worldwide 2010-2023, by segment
- Premium Statistic Operating income of Tripadvisor worldwide 2008-2023
- Premium Statistic Net income of Tripadvisor worldwide 2008-2023
- Premium Statistic Travelers completing feedback surveys worldwide in 2013, by region
Other regions
10
- Premium Statistic Resources used to plan last trip according to British travelers 2017, by generation
- Premium Statistic Leading travel booking brands on Twitter in Poland 2021
- Premium Statistic Expedia travel bookings in Germany 2017-2020
- Premium Statistic Most popular ways to travel internationally South Korea 2018
- Premium Statistic Channels used for getting the best airline and hotel travel deals in the UK 2017
- Premium Statistic Annual travel e-commerce sales in the United States 2002-2014
- Premium Statistic Market share of leading online travel agencies (OTAs) in Europe 2021
- Premium Statistic Hotel bookings made online in the Nordics 2017
- Premium Statistic Forecast: online travel sales volume in India 2010-2016
- Premium Statistic Leading travel agents considered to be used for next holiday booking Australia 2016
Related statistics
10
- Premium Statistic Revenue of Expedia Group, Inc. worldwide 2017-2023, by business model
- Premium Statistic Gross bookings of Expedia Group, Inc. worldwide 2005-2023
- Premium Statistic Skyscanner annual revenue 2011-2021
- Basic Statistic Peer-to-peer accommodation and transport services use in Great Britain 2020, by age
- Premium Statistic Ways of choosing holiday destinations in the UK 2020, by age
- Premium Statistic Online holiday booking in the UK 2019, by age, social class and region
- Premium Statistic Travel priorities in Great Britain 2017, by generation
- Premium Statistic Leading online travel agencies worldwide 2015, by gross bookings
- Premium Statistic Holiday research on social media in the UK: motivation factors
- Premium Statistic Online travel agencies: growth in gross bookings in Europe 2013-2016
Further related statistics
4
Further Content: You might find this interesting as well
Statistics
Expedia. (December 27, 2017). Which of the following online sources influence or inspire your decision making process in booking a trip? [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia. "Which of the following online sources influence or inspire your decision making process in booking a trip?." Chart. December 27, 2017. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia. (2017). Which of the following online sources influence or inspire your decision making process in booking a trip?. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia. "Which of The following Online Sources Influence or Inspire Your Decision Making Process in Booking a Trip?." Statista, Statista Inc., 27 Dec 2017, https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/
Expedia, Which of the following online sources influence or inspire your decision making process in booking a trip? Statista, https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/ (last visited May 15, 2024)
Which of the following online sources influence or inspire your decision making process in booking a trip? [Graph], Expedia, December 27, 2017. [Online]. Available: https://www.statista.com/statistics/808066/online-sources-influencing-travel-booking-decisions-in-europe/