This statistic describes the results of a survey conducted in 2016 about online fashion buyers' triggers for making purchases in India, broken down by gender. Among males, keeping up with the latest trends and styles was a trigger for about 39 percent of respondents, while about 47 percent of females listed this as a trigger during the survey period.
Online fashion shoppers' purchase triggers across India in 2016, by gender
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BCG, & Facebook. (March 20, 2017). Online fashion shoppers' purchase triggers across India in 2016, by gender [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/
BCG, und Facebook. "Online fashion shoppers' purchase triggers across India in 2016, by gender." Chart. March 20, 2017. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/
BCG, Facebook. (2017). Online fashion shoppers' purchase triggers across India in 2016, by gender. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/
BCG, and Facebook. "Online Fashion Shoppers' Purchase Triggers across India in 2016, by Gender." Statista, Statista Inc., 20 Mar 2017, https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/
BCG & Facebook, Online fashion shoppers' purchase triggers across India in 2016, by gender Statista, https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/ (last visited May 16, 2024)
Online fashion shoppers' purchase triggers across India in 2016, by gender [Graph], BCG, & Facebook, March 20, 2017. [Online]. Available: https://www.statista.com/statistics/732360/online-fashion-buyers-purchase-triggers-by-gender-india/