Loyalty towards cosmetic products among women in the UK 2017, by age
This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked if they normally buy the same decorative cosmetic products, such as foundation, lipstick and mascara, broken down by age group. The results show that younger women are less likely to change their cosmetic product choices. Among those surveyed, 24 percent of 18 to 29 year olds said that they always buy the same cosmetics, compared to just 8 percent of those aged 60 and over.