Broadcast and TV video ad formats used in Europe 2017, by device
This statistic show the results of a survey on the broadcast and television video advertising formats used by advertisers, ad agencies and publishers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found that 30 second advertising spots were the most used format for broadcast and TV video advertising across all devices. The format was most often used for ads accessed via PC with 66 percent of respondents stating to use pre-roll ads for this device.