In 2023, the retail value of the gifts market in Japan was forecast to amount to around 10.7 trillion Japanese yen, an increase from less than ten trillion yen in 2015. Apart from seasonal or celebratory gifts, the market includes presents handed out during the Buddhist Ghost Festival (o-chugen) and at year-end (o-seibo).
Retail value of the presents and gifts market in Japan from 2015 to 2022 with a forecast until 2023 (in trillion Japanese yen)
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Yano Research. (January 20, 2023). Retail value of the presents and gifts market in Japan from 2015 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/701821/japan-gift-retail-market-size/
Yano Research. "Retail value of the presents and gifts market in Japan from 2015 to 2022 with a forecast until 2023 (in trillion Japanese yen)." Chart. January 20, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/701821/japan-gift-retail-market-size/
Yano Research. (2023). Retail value of the presents and gifts market in Japan from 2015 to 2022 with a forecast until 2023 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/701821/japan-gift-retail-market-size/
Yano Research. "Retail Value of The Presents and Gifts Market in Japan from 2015 to 2022 with a Forecast until 2023 (in Trillion Japanese Yen)." Statista, Statista Inc., 20 Jan 2023, https://www.statista.com/statistics/701821/japan-gift-retail-market-size/
Yano Research, Retail value of the presents and gifts market in Japan from 2015 to 2022 with a forecast until 2023 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/701821/japan-gift-retail-market-size/ (last visited May 13, 2024)
Retail value of the presents and gifts market in Japan from 2015 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph], Yano Research, January 20, 2023. [Online]. Available: https://www.statista.com/statistics/701821/japan-gift-retail-market-size/