In 2022, digital advertising spending in Sweden increased by 2.5 percent, reaching six billion Swedish kronor. A year earlier, the expenditure increased by 23 percent, bouncing back after COVID-19 related difficulties.
Change in digital advertising spending in Sweden in 2021 and 2022
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Overview of the European market
4
Denmark
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Finland
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- Premium Statistic Programmatic ad spend in Finland 2017-2026
- Premium Statistic Forecast of internet user numbers in Finland 2023-2029
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Norway
8
- Premium Statistic Digital ad spend in Norway 2020-2022
- Premium Statistic Digital share of ad spend in Norway 2020-2022
- Premium Statistic Online ad spend in Norway 2017-2022, by type
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- Premium Statistic Online advertising practices experienced by Norwegian consumers 2022
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Sweden
8
- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Digital share of ad spend in Sweden 2015-2022
- Premium Statistic Digital ad spend in Sweden 2022, by format
- Premium Statistic Programmatic ad spend in Sweden 2017-2026
- Basic Statistic Internet users in Sweden 2020-2029
- Premium Statistic Attitudes towards online advertising in Sweden 2023
- Premium Statistic Online advertising practices experienced by Swedish consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Sweden 2022
Further related statistics
16
- Digital advertising expenditure in Austria 2012-2022
- Digital advertising expenditure in Finland 2020-2025
- Digital ad spend in Germany 2023, by device
- Digital ad spend in Greece 2020-2022
- Digital advertising expenditure in Denmark 2008-2015
- Digital advertising expenditure in Switzerland 2008-2015
- Digital advertising expenditure in Portugal 2008-2015
- Online video advertising year-on-year growth in Germany 2013-2015
- Mobile advertising year-on-year growth in Germany 2013-2015
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- Search ad spend growth in France 2020-2023
- Advertising market growth in Russia 2000-2022, by medium
- Digital share of advertising spending in Sweden 2012-2024
- Mobile messaging ad spend in the U.S. 2015-2020
- Charging ways in online advertising market in China 2012
- Advertising revenue in Russia 2000-2022, by medium
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Statistics
- Digital advertising expenditure in Austria 2012-2022
- Digital advertising expenditure in Finland 2020-2025
- Digital ad spend in Germany 2023, by device
- Digital ad spend in Greece 2020-2022
- Digital advertising expenditure in Denmark 2008-2015
- Digital advertising expenditure in Switzerland 2008-2015
- Digital advertising expenditure in Portugal 2008-2015
- Online video advertising year-on-year growth in Germany 2013-2015
- Mobile advertising year-on-year growth in Germany 2013-2015
- Digital display advertising year-on-year growth in Germany 2008-2015
- Search ad spend growth in France 2020-2023
- Advertising market growth in Russia 2000-2022, by medium
- Digital share of advertising spending in Sweden 2012-2024
- Mobile messaging ad spend in the U.S. 2015-2020
- Charging ways in online advertising market in China 2012
- Advertising revenue in Russia 2000-2022, by medium
Statista. (January 10, 2023). Change in digital advertising spending in Sweden in 2021 and 2022 [Graph]. In Statista. Retrieved May 03, 2024, from https://www.statista.com/statistics/407661/digital-advertising-expenditure-in-sweden/
Statista. "Change in digital advertising spending in Sweden in 2021 and 2022." Chart. January 10, 2023. Statista. Accessed May 03, 2024. https://www.statista.com/statistics/407661/digital-advertising-expenditure-in-sweden/
Statista. (2023). Change in digital advertising spending in Sweden in 2021 and 2022. Statista. Statista Inc.. Accessed: May 03, 2024. https://www.statista.com/statistics/407661/digital-advertising-expenditure-in-sweden/
Statista. "Change in Digital Advertising Spending in Sweden in 2021 and 2022." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/407661/digital-advertising-expenditure-in-sweden/
Statista, Change in digital advertising spending in Sweden in 2021 and 2022 Statista, https://www.statista.com/statistics/407661/digital-advertising-expenditure-in-sweden/ (last visited May 03, 2024)
Change in digital advertising spending in Sweden in 2021 and 2022 [Graph], Statista, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/407661/digital-advertising-expenditure-in-sweden/