In 2020, mobile display ads accounted for 54.6 percent of the total digital display advertising spending in Europe. The share increased from 42.8 percent in 2018.
Distribution of digital display advertising spending in Europe in 2020, by device
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Statistics
IAB Slovakia. (June 10, 2021). Distribution of digital display advertising spending in Europe in 2020, by device [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/368192/europe-display-advertising-spending-device/
IAB Slovakia. "Distribution of digital display advertising spending in Europe in 2020, by device." Chart. June 10, 2021. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/368192/europe-display-advertising-spending-device/
IAB Slovakia. (2021). Distribution of digital display advertising spending in Europe in 2020, by device. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/368192/europe-display-advertising-spending-device/
IAB Slovakia. "Distribution of Digital Display Advertising Spending in Europe in 2020, by Device." Statista, Statista Inc., 10 Jun 2021, https://www.statista.com/statistics/368192/europe-display-advertising-spending-device/
IAB Slovakia, Distribution of digital display advertising spending in Europe in 2020, by device Statista, https://www.statista.com/statistics/368192/europe-display-advertising-spending-device/ (last visited May 11, 2024)
Distribution of digital display advertising spending in Europe in 2020, by device [Graph], IAB Slovakia, June 10, 2021. [Online]. Available: https://www.statista.com/statistics/368192/europe-display-advertising-spending-device/