The statistic depicts the responses of restaurant chain executives to the question what the most important aspect of their marketing plan is. For 31 percent of the respondents in-store promotions are the most important aspect.
What will be the most important aspect of your marketing plan for your restaurants?
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Operating revenue of restaurants in Singapore 2016-2021
- Basic Statistic Number of restaurants and buffets in Hungary 2010-2022
- Premium Statistic Restaurant services index in Singapore 2014-2023
- Premium Statistic Food and beverage services index in Singapore 2022, by establishment type
- Premium Statistic German hospitality industry revenues 2013-2022
- Premium Statistic Number of food and drink services in Italy 2022, by region
- Premium Statistic Dave & Buster’s: revenue in the U.S. & Canada 2014-2024
- Premium Statistic Restaurant receipt total value Hong Kong 2013-2022
- Premium Statistic Chinese restaurant receipt value index Hong Kong 2016-2022
- Premium Statistic Non-Chinese restaurant receipt value index Hong Kong 2016-2022
About the region
10
- Premium Statistic Number of quick service restaurant franchise establishments in the U.S. 2007-2024
- Premium Statistic Number of full service restaurant franchise establishments in the U.S. 2013-2024
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic Operating costs of Dave & Buster’s in the U.S. & Canada 2017-2024
- Premium Statistic Number of Dave & Buster's stores in the U.S. by state 2024
- Premium Statistic Dave & Buster’s general and administrative expenses in the U.S. & Canada 2017-2024
- Premium Statistic Sales of Applebee's franchise restaurants in the U.S. 2009-2023
- Premium Statistic Sales of International House of Pancakes (IHOP) restaurants in the U.S. 2009-2023
- Premium Statistic Number of the Cheesecake Factory locations in the U.S. 2023, by state
- Premium Statistic Number of Denny's restaurants in the United States 2017-2023, by state
Selected statistics
7
- Basic Statistic Use of mobile devices to make restaurant reservations in the U.S. 2014, by age group
- Basic Statistic Leading trends in alcohol items on restaurant menus in the U.S. 2018
- Basic Statistic Leading trends in breakfast/brunch items on restaurant menus in the U.S. 2018
- Basic Statistic Leading trends in kids' meals on restaurant menus in the U.S. in 2018
- Basic Statistic Leading trends in food preparation methods on restaurant menus in the U.S. 2016
- Basic Statistic Leading trends in ethnic cuisines on restaurant menus in the U.S. 2015
- Basic Statistic Leading trends in technology in restaurants in the U.S. 2015*
Other regions
10
- Premium Statistic Content marketing challenges among companies in Denmark 2021
- Premium Statistic Businesses marketing priorities in Australia FY 2018
- Basic Statistic Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel
- Premium Statistic KFC stores in New Zealand 2015-2019
- Premium Statistic Restaurants suitable for vegans by region according to the HappyCow Spain 2021
- Premium Statistic Number of McDonald's stores in Russia 2009-2022
- Premium Statistic Number of bankruptcies of restaurants and cafes in Norway 2016-2020
- Premium Statistic Biggest 'other' food chains in Poland 2019-2020
- Premium Statistic Coronavirus impact on marketing budgets in Finland 2020
- Premium Statistic Share of Hungarians ordering food delivery 2019
Related statistics
10
- Premium Statistic Whitbread annual revenue 2019-2023, by segment
- Premium Statistic Quarterly revenue of McDonald's worldwide 2019-2023
- Premium Statistic Number of Frankie & Benny's in the United Kingdom (UK) 2009-2022
- Premium Statistic Applebee's restaurant count worldwide 2013-2023
- Premium Statistic Revenue of Wendy's worldwide 2009-2023
- Premium Statistic Applebee's international restaurant numbers worldwide 2015-2023
- Premium Statistic Ad funds revenue of Wendy's 2018-2022
- Premium Statistic Number of international IHOP restaurants 2015-2023
- Premium Statistic Number of Applebee's restaurants worldwide 2008-2023, by region
- Premium Statistic Applebee's international restaurant numbers worldwide 2017-2023, by country
Further related statistics
10
- Number of International House of Pancakes restaurants worldwide 2008-2023, by region
- Number of countries where Yum! Brands operates 2010-2023, by brand
- Taco Bell restaurant count 2010-2023
- Number of Denny's restaurants worldwide 2007-2023
- Selling, general and administrative expenses of McDonald's 2008-2023
- General and administrative expenses of Domino's Pizza worldwide 2006-2023
- Number of Domino's Pizza stores in the U.S. 2006-2023
- Revenue of Papa John's worldwide 2007-2023
- Number of Papa John's restaurants in the U.S. 2007-2023, by mode of operation
- Operating income of Papa John's worldwide 2007-2023
Further Content: You might find this interesting as well
Statistics
- Number of International House of Pancakes restaurants worldwide 2008-2023, by region
- Number of countries where Yum! Brands operates 2010-2023, by brand
- Taco Bell restaurant count 2010-2023
- Number of Denny's restaurants worldwide 2007-2023
- Selling, general and administrative expenses of McDonald's 2008-2023
- General and administrative expenses of Domino's Pizza worldwide 2006-2023
- Number of Domino's Pizza stores in the U.S. 2006-2023
- Revenue of Papa John's worldwide 2007-2023
- Number of Papa John's restaurants in the U.S. 2007-2023, by mode of operation
- Operating income of Papa John's worldwide 2007-2023
American Express. (December 31, 2011). What will be the most important aspect of your marketing plan for your restaurants? [Graph]. In Statista. Retrieved May 27, 2024, from https://www.statista.com/statistics/220139/restaurant-and-their-marketing-plans/
American Express. "What will be the most important aspect of your marketing plan for your restaurants?." Chart. December 31, 2011. Statista. Accessed May 27, 2024. https://www.statista.com/statistics/220139/restaurant-and-their-marketing-plans/
American Express. (2011). What will be the most important aspect of your marketing plan for your restaurants?. Statista. Statista Inc.. Accessed: May 27, 2024. https://www.statista.com/statistics/220139/restaurant-and-their-marketing-plans/
American Express. "What Will Be The Most Important Aspect of Your Marketing Plan for Your Restaurants?." Statista, Statista Inc., 31 Dec 2011, https://www.statista.com/statistics/220139/restaurant-and-their-marketing-plans/
American Express, What will be the most important aspect of your marketing plan for your restaurants? Statista, https://www.statista.com/statistics/220139/restaurant-and-their-marketing-plans/ (last visited May 27, 2024)
What will be the most important aspect of your marketing plan for your restaurants? [Graph], American Express, December 31, 2011. [Online]. Available: https://www.statista.com/statistics/220139/restaurant-and-their-marketing-plans/