Top actions Gen Z listeners took after hearing podcast ads in the U.S. 2023
During an April 2023 survey among monthly podcast listeners aged 13 to 24 in the United States, 61 percent of respondents said they visited a company's or product's website after hearing an ad related to it on a podcast. Another 61 percent of respondents said they wanted a product or service being advertised, while 56 percent stated they gathered more information about a company or product.